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Chinese Trademark Verdict Addresses Longstanding Piracy Problem

The New York Times reports that U.S. based shoe manufacturer New Balance has won a $1.5 million-dollar judgement against three counterfeiters accused of copying the “N” logo using the trademark infringing name “New Boom” in the Suzhou Intermediate People’s Court.


The company has been battling the large grey market counterfeit industry in China since it started selling shoes in China in 1995.  The verdict comes on the heels of a reformed Chinese trademark statute enacted in 2014, which significantly increased the statutory damages available in domestic infringement cases.  Experts in international trademark law believe the decision marks the beginning of a new era of intellectual property rights enforcement in China. 

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